True Cost Accounting in the Alps

Let's keep climbing the mountain of True Cost Accounting! On Wednesday 29 September our CEO Volkert Engelsman spoke at an Austrian conference (Quality Austria Lebensmittelforum) about the future of food. Volkert gave a keynote speech about the True Cost of Food. What happens if you calculate the hidden cost of food production for soil, water, biodiversity, climate and human wellbeing? Spoiler: organic is not too expensive, but conventional is too cheap!