Nudging in a supermarket leads to a 21% (!) increase in sales of organic products
New research results show that sales of organic products increase by an average of 21% as a result of in-store floor interventions. In 11 stores in The Netherlands, nudging techniques were applied for 10 weeks to three high-turnover organic vegetables: sweet pointed peppers, cucumbers and vine tomatoes. Sales of all three increased significantly. Bionext wants structural deployment of interventions in supermarkets. The demand for organic food must be structurally stimulated, to grow to 15% by 2030, the ambition in the action plan "Growth of organic production and consumption" presented last year by the Ministry of Agriculture, Nature and Food Quality. (Source Bionext, https://bionext.nl/nieuws/nudge-in-supermarkt-zorgt-voor-21-meer-verkoop-biologisch-653/)
Eosta has your Nudging POS materials in stock!
Do you help your shoppers to make the right choices? Commercial success in retail is not just about pricing anymore. Retailers and foodstores are increasingly expected to help customers find truly meaningful products that fill in their needs: healthy, fair, organic. Research shows that consumers actually like to be nudged in the right direction, if it helps them to make better choices. Eosta can help! We have positive campaigns on health, fair trade and environmental impact.
Eosta is offering nudging campaigns and POS materials on a variety of issues:
1. Health: Dr. Goodfood campaign and products
2. Fairness: Living Wages campaign and products
3. Organic impact: Positive Impact Tickers and True Cost of Food campaign.
Contact us, and we’ll find an approach that fits your purposes and customers: info@eosta.com: info@eosta.com